About

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THE 100 $HOW, created by Antonio de Luca, is an international event that showcases original works of 100 illustrators from Canada, England, Germany, Hong Kong, Israel, Italy, Japan, Netherlands, New Zealand, Poland, Sweden and the US. These award-winning artists have been recognized by The Society of Publication Design; American Illustration; The Society of Illustrators; D&AD; Young Guns; The Advertising & Design Club of Canada; and the Art Directors Club 
of New York and Germany.

Curated by Antonio de Luca
info@100dollarshow.com

The parameters for the show include:
• Original artworks from 100 published Illustrators are exhibited.
• Every illustration on display will be sold for 100 Euros/Dollars/Pounds (depending on the location of the show). 
• 50% of the sale will go to the artist, and 50% of the sale will go to a non for profit organization or a chosen charity.
• On opening night we invite all of our guests to purchase these original artworks directly from the gallery walls.